You Get What You Pay For

We have all heard the phrase "You Get What You Pay For", and we believe that statement to be TRUE.  While we are constantly monitoring our fixture quality compared to others, and after years of modifying to reduce costs we are confident that customers "Do get what they pay for".  While Store Fixtures years ago were manufactured with real wood, then went to Laminate Fixtures with Real Wood Trim accent, and now are primarily laminate fixtures, chrome fixtures, or cardboard fixtures.

Although some consumers may overlook the product display, I would argue the point that it is hard to sell a $20 pair of socks from a cardboard box, whereas if the product was displayed in a descent fixture, it may help persuade consumers to buy with the ideology that it must be of a higher quality than the other socks.  I truly believe that display of a product is crucial in order to maximize a retailer’s return on investment.

In addition to helping diversify your products from the competition, with the higher quality fixtures, the fixture life expectancy is extended dramatically and is one less burden for a human to constantly monitor.  Depending on the quality of the fixture you choose, durability and life expectancy are 2 characteristics that are diminished with the lesser quality a client chooses.  Having manufactured thousands of store fixtures to client specifications and needs, we have witnessed first hand the damage that is incurred when using the philosophy "Cheaper is Better".  While real wood fixtures can last for 12-15 years or more and be presentable, when we compare that to solid laminate fixtures we typically see them last 7-10 Years under normal operating conditions before needing to be replaced.

Another thing to check is the materials being used to make sure that a comparison of "Apples to Apples" is being made before ordering your store fixtures, no matter what level of quality you choose for your retail environment.  We often find when we are doing comparisons that other manufactures in order to win a bid will use less expensive materials such as .5mm Edgebanding as compared to 2mm or 3mm which will help protect the edges of the laminate from some damage.  Although it doesn't sound like much of a difference, it can help extend the life of a fixture dramatically under normal conditions.

Since many retailers often move fixtures around the store and change the appearance, it can be expected that they probably will bump into another fixture or be drug without casters under them, but as a fixture manufacturer it is our job to make them as durable as possible.  Since store fixtures are not indestructible, it is important when making a comparison that "Apples to Apples" are being made.

We make every effort to provide our clients with the Very Best products we can possibly produce meeting the criteria of our clients needs.  Although the product may not last as long as the higher end product would, it is the nature of the beast.  Since many clients often wonder why our fixtures last longer no matter the base material, it's because we at Interior WooDesigns use the best quality materials, craftsmanship, and take extra precautions to insure our products outlast our competitors.  Having been in business more than 25 years, and having an extensive background in the retail industry we know the use and the abuse that the store fixtures receive.   

So I ask, "Do You Get, What You Pay For?" Yes, you do get what you pay for and the longevity of a store fixture is heavily based on the materials and craftsmanship of each and every fixture produced.  I also would be cautious when making comparisons from one manufacturer to another that Quality isn’t being sacrificed to win the bid.  At Interior WooDesigns we are firm believers in Quality over Quantity, because “You Do Get What You Pay For.”